The Financial Side of Content Marketing: Budgeting for ROI
March 3, 2025
Effective budgeting for content marketing is crucial for maximizing ROI. This guide explores cost structures, hidden expenses, and strategies for aligning spending with long-term success. The Importance of Budgeting in Content Marketing A well-planned budget serves as the backbone of a successful content marketing strategy. Without a clear financial plan, brands risk overspending, underutilizing resources, […]
nDash Platform Updates (February 2025)
February 28, 2025
Microsoft might have abandoned Skype, but here at nDash, we’ll never — never! — stop adding features and enhancements to our content creation platform. Here’s what we launched this past month. Change ownership of assignment The typical content workflow usually involves several people (but hopefully not too many). Now, instead of having just one owner […]
Trusted Sources in Freelance Writing: A Guide for Content Marketing Managers
February 25, 2025
Information—true or false—is very easy to find these days. This is great, but it also means content marketing managers need to be even more critical of their writing sources. Google has made major updates to its search algorithms in recent years, including multiple core updates and the introduction of AI-driven features like the Search Generative […]
Natalia Lavrenenko Takes Us Inside the Mind of a Marketer
February 20, 2025
User-generated content (UGC) is reshaping how brands build trust, engage audiences, and enhance their digital presence. Check out or latest marketer interview to learn more! Background: The Highlights At the forefront of this movement is Natalia Lavrenenko, UGC Manager and Marketing Manager at Rathly. With a background spanning makeup artistry to marketing at Amazon, Natalia […]
Agencies vs Freelancers: Which Content Model Fits Your Strategy
February 18, 2025
Choosing the right agencies vs freelancers model is a critical decision for content marketing success. Each approach offers distinct advantages, from the structured support of agencies to the flexibility of freelancers. This guide explores key differences to help marketers optimize their content strategy and choose the best fit for their needs. Understanding the Basics of […]
How to Leverage Marketing-Related Reddit Subreddits for Your Strategy
February 11, 2025
As a non-Redditor, when someone mentions Reddit, you may hark back to a 2015-ish state of mind. We’re here to tell you that using marketing-related Reddit subreddits as a tool for your content strategy is absolutely worth it. Reddit was (and still is) the forum-style social network to go to for world news, social advice, […]
Overcoming Roadblocks in Scaling Content Production
February 8, 2025
If scaling content production feels like an uphill battle, you’re not alone. Many marketers struggle with balancing efficiency and quality as their content needs grow. This guide provides actionable insights to help you overcome the most common obstacles and scale your efforts successfully. The Common Roadblocks in Scaling Content Production Successfully scaling content requires addressing […]
Scaling Content Strategies: Lessons for 2025
January 28, 2025
Scaling content strategies is critical for meeting growing demands without sacrificing quality. Learn how to leverage workflows, automation, and best practices to future-proof your efforts. Why Scaling Content is a Priority for 2025 In 2025, the demand for high-quality, high-volume content will continue to grow as businesses compete in increasingly crowded markets. To stay ahead, […]
What 2024 Taught Marketers About Burnout, AI, and Diversity—and How to Move Forward
January 23, 2025
In 2024, marketers navigated a year fraught with complex challenges that disrupted the way teams work and innovate. Burnout became a pervasive issue, fueled by the relentless demands of digital marketing, from staying ahead of algorithm changes to juggling tight deadlines. The rapid rise of AI tools added another layer of pressure, forcing professionals to […]
Our Findings: Content Marketing Salary and Industry Trends for 2024
January 21, 2025
Thriving in today’s job market requires understanding salary trends, identifying in-demand roles, and assessing the impact of flexibility on hiring decisions. Are you considering a $200K leadership role in tech or a remote healthcare content marketing job? Understanding the job market can make all the difference in your career or hiring strategy. This blog highlights […]